I recently spoke at the Central Florida Bloggers Conference on the topic: “Marketing Yourself: How to Build Your Media Kit.”
Many of you have emailed me or commented that you would like to learn more about this topic. I’m happy to share what I know with all of you!
Rather than overwhelm you with all of the information in one post, I decided to break it into three parts.
Part One: What Is A Media Kit?
Part Two: How to Build Your Media Kit
Part Three: How to Use Your Media Kit
I thought about simply sharing my presentation slides with you, but there is a lot of information to fill in between the bullet points. I don’t normally do video posts, but I thought it might be helpful in this situation. So…here you go!
Whew. I need to work on getting a little more comfortable in front of the video camera. Can we say stiff? I promise I’m much more personable in real life!
For those of you who can’t watch the video at work (or are just too impatient and would rather read it – I usually fall into this category), here are a few of the high points.
What Is A Media Kit?
- Think of a media kit as a resume for your blog.
- Just like a resume, the content of your media kit will depend upon your target market.
- Realize that your media kit might be your “first impression” with a brand or company.
- A media kit is not a place to overinflate your numbers.
- It is not a magic tool that will automatically translate to making millions with your blog.
- Quite frankly, a media kit may not be necessary for every blogger!
- Do you want to work with brands/companies?
- Don’t wait until you need a media kit – you want to have one ready when/if anyone asks for it!
thewannabeathlete@gmail.com
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I am actually working on my media kit. I know it is a work in progress, but it is almost finished. Of course, I have small numbers right now, but I am OK with that. It will be posted in a few days if anyone would like to check it out and criticize me.
Just kidding I love constructive advice.
Thanks for this! I am super new to blogging and really appreciate the advice. Can’t wait for the other posts!
Haha, definitely someone that appreciated the text version! I’m looking forward to hearing more about this. I’m still not really sure if this is something that applies to me, but I always want to learn more about blogging!
I am SO glad you are posting this!! I have been struggling with how to get started with a media kit… what numbers it’s good to have in there, what all needs to be included. When you do your numbers should it just be uniques or pageviews? For what time period (like an average of the last few months or just one month or what?) THANK YOU for sharing this!
This was brand new information for me! Thanks so much for posting this information.
At what point were you at in your blog development that you decided to create a media kit? When did you identify your blog goals?
I’m really looking forward to this series, Callie. Thanks so much for sharing your knowledge!
Great series idea!
1. Do you post Media Kits directly online (on your blog) or do you email to companies?
2. Who do you send them to (Marketing and/or PR dept)?
3. What numbers are important?
4. How do you find these numbers and compile? (I have a hard time with unique views)
Thanks again!
I have never heard of a media kit until you mentioned you were giving a presentation on it. I want to know who you would submit your media kit to in a company and how do you go about finding that persons information.