I recently spoke at the Central Florida Bloggers Conference on the topic: “Marketing Yourself: How to Build Your Media Kit.”
Many of you have emailed me or commented that you would like to learn more about this topic. I’m happy to share what I know with all of you!
Rather than overwhelm you with all of the information in one post, I decided to break it into three parts.
Part One: What Is A Media Kit?
Part Two: How to Build Your Media Kit
Part Three: How to Use Your Media Kit
I thought about simply sharing my presentation slides with you, but there is a lot of information to fill in between the bullet points. I don’t normally do video posts, but I thought it might be helpful in this situation. So…here you go!
Whew. I need to work on getting a little more comfortable in front of the video camera. Can we say stiff? I promise I’m much more personable in real life!
For those of you who can’t watch the video at work (or are just too impatient and would rather read it – I usually fall into this category), here are a few of the high points.
What Is A Media Kit?
- Think of a media kit as a resume for your blog.
- Just like a resume, the content of your media kit will depend upon your target market.
- Realize that your media kit might be your “first impression” with a brand or company.
- A media kit is not a place to overinflate your numbers.
- It is not a magic tool that will automatically translate to making millions with your blog.
- Quite frankly, a media kit may not be necessary for every blogger!
- Do you want to work with brands/companies?
- Don’t wait until you need a media kit – you want to have one ready when/if anyone asks for it!